About us
About Esplanda, built for owner-run stores
Esplanda makes retail management software for independent, owner-run US businesses: liquor and wine stores, grocers, convenience stores, restaurants and retail shops.
New to Esplanda? Start with how Esplanda works.
Illustrative example
Why we exist
You run the store, Esplanda runs the business
Running an independent store is two jobs: the store itself, with its counter, customers and staff, and the business around it, from ordering and pricing to reviews and bringing regulars back.
Esplanda's task study of a typical single-location liquor store found roughly 117 management hours a month across 156 recurring tasks.
Esplanda takes on that second job. Depending on how much you let it do, it tells you what to do or prepares the work, such as a supplier order or a price change, and it waits for your yes on what matters.
Who it's for
The trades Esplanda serves
Independent, owner-run businesses, from a single store to a group of locations.
Liquor & wine stores
ID scans, bottle deposits, case breaks and prices near you.
Grocery stores
Thousands of items, thin margins, fresh stock.
Convenience stores
Quick counters and a full shelf before the rush.
Restaurants & bars
Counter service, delivery apps and reviews.
Retail stores
Sell-through, markdowns and one-time buyers.
Service businesses
Bookings, missed calls and repeat customers.
Multi-location groups
Stores side by side, stock moved between them.
How we work
Six rules we build by
Keep your register, or use ours
Esplanda connects to Square, Clover, Lightspeed and KORONA, and Esplanda POS is free.
You approve what matters
Anything outside your limits, replies to 1–2 star reviews, refund requests, any ad spend and a price move near your floor always wait for you, and approve-everything mode is one switch away. See why Esplanda is safe to trust.
Results in dollars, every action counted
Every action is recorded with what it was expected to earn and what it earned. See how we measure results.
No made-up numbers
Figures come from your sales, stock and public prices, and forecasts are marked as forecasts. Reviews come from real customers, asked the right way.
A straight answer on what you need
Every demo ends with the tools that fit your store, even when the answer is only the free ones.
Public prices only
We track public shelf prices, each with its source and date, and never help two stores agree on anything.
Who we work with
- Card processing. Esplanda processes card payments as a reseller for First American Payment Systems, a Deluxe company, which approves, funds and owns your merchant account.
- Payroll. Our staff scheduling software hands clean hours and export-ready timesheets to the payroll provider you already use.
- Delivery apps. DoorDash and Uber Eats connect through Marketplace Connectivity, with what each app earns after commission.
- Your marketing accounts. Google Business Profile, review sites and your Google, Meta and TikTok ad accounts connect with a sign-in.
- Outside developers. POS apps in the Esplanda app marketplace show every permission in plain words before you install them, and developers join through our POS partner program.
Questions
Questions about Esplanda the company
What is Esplanda?
Esplanda is a US software company that makes retail management software for independent, owner-run stores. One system runs the register, stock, pricing and marketing, and the owner approves what matters.
Who founded Esplanda, and where is it based?
Esplanda was founded in 2019 by Andy B, its owner. The company is based at 100 Woodview Way, Andover, Massachusetts 01810, and builds software for independent stores in the United States.
Is Esplanda a liquor store or a software company?
Esplanda is a software company: it builds software for liquor stores, grocery stores, restaurants and other local businesses, which use it to run the register and the business around it.
Who is Esplanda built for?
Independent, owner-run businesses with one location or a few: liquor and wine stores, grocery and convenience stores, counter-service restaurants and bars, retail shops, service businesses and multi-location groups.
Does Esplanda have its own point of sale?
Yes. Esplanda POS is free, with the move from your old system, and runs on desktop, iOS and Android, on the computer, tablet or phone you already have. Esplanda also connects to Square, Clover, Lightspeed and KORONA registers, so an owner can keep the register they have.
Does Esplanda process card payments?
Yes. Esplanda processes card payments as a reseller for First American Payment Systems, a Deluxe company, which approves, funds and owns your merchant account. Card processing is optional: rates start at 2.79% + $0.10 in person and 2.89% + $0.30 online, your rate is set when First American approves your account, and an owner can keep their current processor at the same software prices.
How do I start with Esplanda?
Sign up free with no credit card, or book a demo to see Esplanda on a store like yours. Esplanda POS and your website are free, and every paid tool is priced on its own; see Esplanda pricing.
Try Esplanda on your own store
Start free today, or book a demo and we'll walk through Esplanda on a store like yours.
See Esplanda pricing. Questions? Contact us.
