Esplanda POS
The register your menu and stock live in. Or keep yours: the connector works alongside a register you keep, through POS integration.
$0 free, with no card needed to start
Marketplace Connectivity
DoorDash integration cost: $69 a month, Uber Eats too
One menu record keeps DoorDash and Uber Eats in step with your prices and stock, and every order lands in your own queue, for $69 per location per month.
Built for prepared food, and sold from $2,000 a month of marketplace and delivery revenue. Esplanda POS is free. See Esplanda pricing.
In short
DoorDash and Uber Eats integration with Esplanda costs $69 per location per month. That is Marketplace Connectivity: your menu, prices and availability kept in step on both apps from one record, every marketplace order in the same queue as your own, and refunds and disputes handled in one place.
It is built for prepared food and sold from $2,000 a month of marketplace and delivery revenue, so the $69 stays a small share of the margin it protects. No setup fee and no contract.
- One menu record
- Availability synced
- Orders in one queue
- Refunds in one place
- Margin per app
The job
Two menus, one kitchen, four ways to lose
Owners don't buy a marketplace connector because they want software. They buy it because keeping two app menus in step eats about three and a half hours of someone's month, and the errors cost more than the time.
Selling what you don't have
The dish was 86'd at eleven and stayed live on both apps until someone remembered. The cancellation lands on your rating.
A price that moved in one place
Three places to change a price, and two of them are someone else's console. Six months on, one app still charges last spring's price.
A margin nobody chose
Commission comes off the top, so a menu copied at shelf prices earns a different margin on each app.
Refunds in two systems
Each app has its own window, its own evidence rules and its own clock, and neither sits where your sales live.
What you get
Three jobs, one record
Menu, prices and availability in step
Mark an item unavailable in Esplanda and it goes unavailable on DoorDash and Uber Eats at once, not at the end of service.
Orders in your queue
Marketplace orders land in Esplanda as Esplanda orders, next to your own, so the kitchen watches one screen.
Disputes and refunds in one place
One flow for both apps, instead of two consoles with two sets of rules.
Set marketplace prices on purpose against your own, held there, with margin after commission per app in your expense tracking software for small business. How the channels behave is on third-party delivery integration.
The $2,000 floor
Sold where $69 clearly pays
Esplanda sells Marketplace Connectivity when your marketplace and delivery revenue averages at least $2,000 a month over the last 90 days. It is a rule in the quoting system, because $69 has to be small next to the margin it protects.
| Marketplace revenue a month | Channel margin at 20% to 26% | $69 as a share of that margin | Esplanda's answer |
|---|---|---|---|
| $300 | $60 to $78 | 88% to 115% | Not sold: the subscription would eat the margin |
| $1,000 | $200 to $260 | 27% to 35% | Not sold: still below the floor |
| $2,000 | $400 to $520 | 13% to 17% | The floor: worth it from here up |
| $6,000 | $1,200 to $1,560 | 4% to 6% | Yes, comfortably |
When an app costs you money per order
If your margin after commission on an app is negative, Esplanda recommends leaving that app, with a one-click withdrawal, instead of selling you the connector for it.
When one app brings under 30 orders a month
Keeping one small menu in step is a 15-minute job, so the $69 is sold where the order volume makes it pay.
Built for
If a kitchen makes it and a courier carries it
DoorDash and Uber Eats are prepared-food marketplaces, so Marketplace Connectivity is built around the kitchens that sell on them.
| The operation | What the apps do to it | What the connector fixes |
|---|---|---|
| Full-service restaurant | Specials change daily and the apps don't know | The 86'd dish goes dark on both apps the moment it is marked |
| Pizza and quick service | Delivery can be a third of the week, and commission decides the margin | Deliberate app prices, held there, with margin after commission per app |
| Café or bakery | A short menu, half of it sold out by two | Availability synced, so the drift stops showing |
| Deli or hot bar in a grocery or convenience store | The prepared-food half behaves like a restaurant | Only the prepared items go on the apps, from the record the register sells from |
| Caterer with a daily menu | App orders arrive at lunch in the middle of a build | App orders land in the same queue as everything else |
| Several locations | The same menu drifts differently at each site | Priced per location, with margin per site, per app |
For restaurant management software and the deli counter in grocery store POS system stores, this is the delivery piece. Selling packaged goods, like a liquor, hardware or general store? Your own storefront takes pickup and delivery orders at 99¢ an order with no marketplace commission: see the free online ordering system. Alcohol sellers: marketplace arrangements in alcohol meet state tied-house rules, so Marketplace Connectivity is offered to alcohol sellers after legal review.
What it costs
$69 a month, next to your commission
Your commission stays in your agreement with each app. The $69 changes the menu, the availability, the order queue and the dispute flow. To move volume away from commission, your own storefront is the lever.
Marketplace Connectivity
DoorDash and Uber Eats from one menu record, orders in one queue, disputes and refunds in one place.
$69 per location per month
Your own storefront
Pickup and delivery from your own website, with no marketplace commission. Free hosting and SSL.
99¢ per order, capped at $299 a month
No setup fee · No contract · No per-user fees · Every line on Esplanda pricing
Questions
DoorDash integration questions owners ask
How much does DoorDash integration cost with Esplanda?
Marketplace Connectivity is $69 per location per month and covers DoorDash and Uber Eats together. There is no setup fee and no contract, and Esplanda POS, the register your menu lives in, is free.
What does the $69 actually do?
Three jobs. It keeps your menu, prices and availability in step on DoorDash and Uber Eats from one record, so an item you mark unavailable in Esplanda goes unavailable on both. It lands marketplace orders in Esplanda as Esplanda orders, in the same queue as your own. And it handles disputes and refunds in one place instead of two consoles with two sets of rules.
Does this reduce my DoorDash or Uber Eats commission?
No. Your commission is set in your agreement with each marketplace, at whichever of their tiers you are on, and it stays there. What the $69 changes is the menu, the availability, the order queue and the dispute flow. It also lets you set marketplace prices on purpose and shows your margin after commission per app, and the way to move volume away from commission is your own storefront.
Is there a minimum size before Esplanda will sell it to me?
Yes. Your marketplace and delivery revenue must average at least $2,000 a month over the last 90 days, and that is a rule in the quoting system. At $2,000 a month and a 20% to 26% gross margin for prepared food, the channel earns $400 to $520 of margin, and $69 is 13% to 17% of it. Below that, the subscription would eat too much of the margin it exists to protect.
Which marketplaces does it cover?
DoorDash and Uber Eats: those two by name, and nothing implied beyond them, so Instacart sits outside this line. Both run from the same menu record and both feed the same order queue.
I sell packaged goods, like liquor or hardware. Should I buy this?
Marketplace Connectivity is built for prepared food: restaurants, cafés, bakeries, delis, hot bars and caterers. For a liquor, wine, hardware or general store, the channel that pays is pickup and delivery through your own storefront at 99¢ an order, capped at $299 a month, with no marketplace commission. Marketplace arrangements in alcohol also meet state tied-house rules, so Marketplace Connectivity is offered to alcohol sellers after legal review.
Should my marketplace prices be higher than my in-store prices?
That is your decision, and it should be a decision rather than an accident. Commission comes off the top of a marketplace order, so a menu copied at shelf prices earns a different margin on each app. The connector lets you set marketplace prices deliberately against your own, holds them there, and reports margin after commission per app in your profit and loss.
Do I need the Esplanda register for this to work?
No. It works with Esplanda POS, which is free, and alongside a register you keep. What it needs is your menu in Esplanda with current prices and availability, because that one record is what both marketplaces are synced from.
Check the floor first
Start free today, or book a demo and we'll look at your last 90 days of marketplace revenue with you. From $2,000 a month, $69 is a small share of the margin it protects.
Esplanda POS and your website are free to start, with no card needed. Add paid tools only when you want them.
