Retail management software for independent stores

You run the store. Esplanda runs the business.

Esplanda is retail management software for independent liquor and wine stores and other local shops: your register, ordering, prices and marketing in one place. It tells you what to do, or gets the work ready for you to approve, and shows in dollars what each action earned.

Plans from $99 per location per month, month to month. Or see how Esplanda works in four steps.

How it works

Money leaks out of a store quietly. Esplanda gets the work ready for you to approve, and shows in dollars what each action earned.

You stay in charge. Esplanda does the work.

  1. Set a goal.

    Tell Esplanda what you want in dollars, the way you would say it out loud.

  2. Esplanda prepares the work.

    Each morning it shows where the week is heading and gets the work ready: the supplier order, the price change, the win-back text, the listing fix.

  3. You approve.

    Approve, edit or say no in one tap. Or let routine work run inside limits you set once, such as your largest order and your deepest discount.

  4. It measures what it earned.

    Each action is recorded with what it was expected to earn and what it actually earned, in dollars.

You can also just ask: “How much did I sell last Monday?” The AI business assistant answers in plain words and shows the numbers behind the answer.

Business types

Built for the store you actually run.

Esplanda is small business management software that speaks your trade's language, from bottle deposits to menu margins. Pick your business to see what it does for you.

01Sell

Keep the register you have, or use ours.

Your staff can keep ringing sales exactly the way they do today. Esplanda connects to Square, Clover, Lightspeed and KORONA for $79 per register per month, and Esplanda POS is included on every plan if you would rather switch.

Esplanda POS is built for counter service. If you run a full-service dining room, a dedicated restaurant register will serve you better. Card processing is optional: Esplanda resells First American Payment Systems (a Deluxe company), from 2.79% + $0.10 in person; rates vary by merchant.

02Get found

Show up on Google, Maps and ChatGPT.

When someone nearby searches for what you sell, your store should come up with the right hours, the right products and a reply to every review.

  • Google and your listings. Your hours and details checked on Google, Apple, Bing, Yelp and Facebook. Depending on your plan, Esplanda tells you what to fix, prepares the fix or makes it for you.
  • Reviews. Our review management software tells you when a review needs a reply. On Operations it drafts the reply and waits for you; on Done-For-You it replies to 3, 4 and 5 star reviews inside your tone rules. Replies to 1–2 star reviews always come to you.
  • ChatGPT. Checks whether ChatGPT, Gemini and Perplexity recommend your store, and shows what to fix when they don't.

No one can guarantee what an AI assistant will say, and we don't claim to.

03Stock & prices

Order right. Price right.

A best seller runs out on a Saturday, a supplier raises its cost and the shelf price stays put, the store down the road is cheaper on the bottle everyone buys. Esplanda watches for all three.

  • Run-out warnings. See which items will run out and when, before the shelf is empty, and how much cash is tied up in stock that isn't selling.
  • Purchase orders. Written from what sold, one per supplier, timed to its delivery day. On Operations one tap sends each order; on Done-For-You it sends the orders inside your maximum order value, weekly ceiling and approved suppliers. On Visibility it tells you what to reorder and when.
  • Prices. Shelf prices at the stores near you, tracked for you. Supplier cost increases are caught: the new shelf price waits for one tap on Operations, and on Done-For-You it moves inside your margin floor and price rules. Nothing is ever priced below legal alcohol minimums.

Public prices only. We never help two stores agree on anything.

Control

Nothing important happens without you.

Some things always wait for you

  • Anything outside your limits
  • Replies to 1–2 star reviews
  • Complaints, refund requests and anything touching alcohol rules or a legal claim
  • Any ad spend, including paid social boosts
  • Publishing a blog post
  • A price move near your floor or larger than your maximum move size
  • Marketplace prices
  • A shift swap that breaks your rules

These wait for your approval on every plan.

Approve everything, any time.

Switch your store into approve-everything mode whenever you like, and no automated action happens until you say yes. Esplanda can also halt every automated action across every store with one switch.

No made-up numbers. Every figure comes from real data — your sales and stock, and public prices near you — and forecasts are marked as forecasts. Read why Esplanda is safe to trust.

The ledger

Competitors show you a dashboard. Esplanda shows you what it earned.

Every action goes into a ledger with what it was expected to earn and what it actually earned, in dollars, including the misses. Check it any month and decide for yourself whether Esplanda paid for itself.

Pricing

Three plans. You choose how much it does.

The plans differ by how much Esplanda does for you.

Visibility

It advises you: it monitors, forecasts and recommends; you decide and you act.

$99 per location per month

Operations

It prepares the work: purchase orders, price changes and campaigns, ready for you to approve in one click.

$299 per location per month

Done-For-You

It runs inside your limits, set once, and anything outside them still comes to you.

$599 per location per month

Esplanda POS included on every plan · Keep another register for $79 per register per month · Month to month · No setup fee

Questions

Questions owners ask

What does Esplanda do?

Esplanda is retail management software for independent, owner-run stores, starting with liquor and wine stores. It runs the register, stock, pricing and marketing from one system. On the Visibility plan it tells the owner what to do next; on the Operations plan it prepares the work, such as a supplier order or a price change, for the owner to approve; and on the Done-For-You plan it does routine work inside limits the owner sets. Esplanda then records what each action was predicted to earn and what it actually earned, in dollars, including the misses.

Is a POS system included with Esplanda?

Yes. Esplanda POS is included at no extra charge on every Esplanda plan: Visibility is $99, Operations is $299 and Done-For-You is $599, each per location per month. Esplanda POS runs on a desktop, tablet or phone you already have, and buying hardware is optional. Stores that keep a Square, Clover, Lightspeed or KORONA register pay $79 per register per month to connect it instead. Card processing is optional and priced separately: Esplanda's processing is resold through First American Payment Systems, a Deluxe company, from 2.89% + $0.30 online and 2.79% + $0.10 in person, with your own rate set after your current statement is read.

Can Esplanda integrate with my current POS system?

Yes. Esplanda connects to Square, Clover, Lightspeed and KORONA registers for $79 per register per month, so you do not have to replace the register you have. Esplanda POS is also included on every plan, and it is the simpler path because there are no products to match between two systems and nothing to reconcile at night. Keep the register you have, or use ours.

How does Esplanda's inventory management software work?

Esplanda reads your sales and stock counts and warns you before a best seller runs out. On Visibility it tells you what to reorder and when. On Operations it writes the purchase order continuously, one per supplier, timed to each supplier's delivery day, and one tap sends it. On Done-For-You it sends orders inside your maximum order value, weekly ceiling and approved suppliers, and anything outside them waits for your approval. Esplanda also shows how much cash is tied up in stock that is not selling.

What is retail management software?

Retail management software runs the business side of a store from one system: the register, stock and ordering, prices, customers and marketing, and the reports. Many tools stop at recording what happened and leave every decision to the owner. Esplanda also tells you what to do next, prepares the work or does it inside limits you set, depending on your plan, and records what each action earned in dollars.

Is Esplanda all-in-one business management software for a small business?

For an owner-run store, yes. Esplanda runs the register, stock and ordering, prices, customers and marketing, listings and reviews, online ordering, staff scheduling and reports from one system, priced per location per month from $99, with Esplanda POS included on every plan. Esplanda POS is built for counter service, so a full-service dining room keeps its restaurant register, and Esplanda prepares timesheets for your payroll provider rather than running payroll.

Is it safe to let software change my prices?

Only as far as you allow. On Visibility and Operations, Esplanda never changes a price on its own; on Operations every price change waits for one tap. On Done-For-You it moves prices only above your margin floor and inside your price rules, and a move near a floor, or larger than your maximum move size, waits for one tap. Your state's legal minimum on alcohol prices is never crossed, and you can switch to approve-everything mode at any time.

See what Esplanda would do for your store.

Get your free price check, or book a demo and we'll show you Esplanda on a store like yours.

Plans from $99 per location per month. Esplanda POS included.

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