Retail management software for independent stores

You run the store. Esplanda runs the business.

Esplanda is retail management software for independent liquor and wine stores and other local shops: your register, ordering, prices and marketing in one place. It tells you what to do, or gets the work ready for you to approve, and shows in dollars what each action earned.

No credit card for the price check, or to start the 14-day free trial. Plans from $99 per location per month, month to month. Or see how Esplanda works in four steps.

How it works

Money leaks out of a store quietly. Esplanda gets the work ready for you to approve, and shows in dollars what each action earned.

You stay in charge. Esplanda does the work.

  1. Set a goal.

    Tell Esplanda what you want in dollars, the way you would say it out loud.

  2. Esplanda prepares the work.

    Each morning it shows where the week is heading and gets the work ready: the supplier order, the price change, the win-back text, the listing fix.

  3. You approve.

    Approve, edit or say no in one tap. Or let routine work run inside limits you set once, such as your largest order and your deepest discount.

  4. It measures what it earned.

    Each action is recorded with what it was expected to earn and what it actually earned, in dollars.

You can also just ask: “How much did I sell last Monday?” The AI business assistant answers in plain words and shows the numbers behind the answer.

Business types

Built for the store you actually run.

Esplanda is small business management software that speaks your trade's language, from bottle deposits to menu margins. Pick your business to see what it does for you.

01Sell

Keep the register you have, or use ours.

Your staff can keep ringing sales exactly the way they do today. Esplanda connects to Square, Clover, Lightspeed and KORONA for $79 per register per month, and Esplanda POS is included on every plan if you would rather switch.

Esplanda POS is built for counter service. Card processing is optional: Esplanda processes card payments as a reseller for First American Payment Systems, a Deluxe company, from 2.79% + $0.10 in person. Your rate is set when First American approves your account.

02Get found

Show up on Google, Maps and ChatGPT.

When someone nearby searches for what you sell, your store should come up with the right hours, the right products and a reply to every review.

  • Google and your listings. Your hours and details checked on Google, Apple, Bing, Yelp and Facebook. Depending on your plan, Esplanda tells you what to fix, prepares the fix or makes it for you.
  • Reviews. Our review management software tells you when a review needs a reply. On Operations it drafts the reply and waits for you; on Done-For-You it replies to 3, 4 and 5 star reviews inside your tone rules. Replies to 1–2 star reviews always come to you.
  • ChatGPT. Checks whether ChatGPT, Gemini and Perplexity recommend your store for the questions nearby customers ask.

Each check shows who they name instead of you, and what to fix next.

03Stock & prices

Order right. Price right.

A best seller runs out on a Saturday, a supplier raises its cost and the shelf price stays put, the store down the road is cheaper on the bottle everyone buys. Esplanda watches for all three.

  • Run-out warnings. See which items will run out and when, before the shelf is empty, and how much cash is tied up in stock that isn't selling.
  • Purchase orders. Written from what sold, one per supplier, timed to its delivery day. On Operations one tap sends each order; on Done-For-You it sends the orders inside your maximum order value, weekly ceiling and approved suppliers. On Visibility it tells you what to reorder and when.
  • Prices. Shelf prices at the stores near you, tracked for you. Supplier cost increases are caught: the new shelf price waits for one tap on Operations, and on Done-For-You it moves inside your margin floor and price rules. Nothing is ever priced below legal alcohol minimums.

Public prices only. We never help two stores agree on anything.

Control

Nothing important happens without you.

Some things always wait for you

  • Anything outside your limits
  • Replies to 1–2 star reviews
  • Complaints, refund requests and anything touching alcohol rules or a legal claim
  • Any ad spend, including paid social boosts
  • Publishing a blog post
  • A price move near your floor or larger than your maximum move size
  • Marketplace prices
  • A shift swap that breaks your rules

These wait for your approval on every plan.

Approve everything, any time.

Switch your store into approve-everything mode whenever you like, and no automated action happens until you say yes. Esplanda can also halt every automated action across every store with one switch.

No made-up numbers. Every figure comes from real data — your sales and stock, and public prices near you — and forecasts are marked as forecasts. Read why Esplanda is safe to trust.

The ledger

Competitors show you a dashboard. Esplanda shows you what it earned.

Every action goes into a ledger with what it was expected to earn and what it actually earned, in dollars. Open it any month and see what Esplanda earned next to what it costs.

Pricing

Three plans. You choose how much it does.

The plans differ by how much Esplanda does for you.

Visibility

It advises you: it monitors, forecasts and recommends; you decide and you act.

$99 per location per month

Operations

It prepares the work: purchase orders, price changes and campaigns, ready for you to approve in one click.

$299 per location per month

Done-For-You

It runs inside your limits, set once, and anything outside them still comes to you.

$599 per location per month

Esplanda POS included on every plan · Keep another register for $79 per register per month · Month to month · No setup fee

Questions

Questions owners ask

What does Esplanda do?

Esplanda is retail management software for independent, owner-run stores: liquor and wine stores, grocery and convenience stores, restaurants and bars, retail shops and service businesses. It runs the register, stock, pricing and marketing from one system: on Visibility it tells you what to do next, on Operations it prepares the work, such as a supplier order or a price change, for your approval, and on Done-For-You it does routine work inside limits you set. Every action is recorded with what it was predicted to earn and what it actually earned, in dollars.

Is a POS system included with Esplanda?

Yes. Esplanda POS is included at no extra charge on every plan (Visibility $99, Operations $299 and Done-For-You $599, each per location per month) and runs on a desktop, tablet or phone you already have, so buying hardware is optional. Card processing is optional and priced separately: Esplanda processes card payments as a reseller for First American Payment Systems, a Deluxe company, with rates from 2.79% + $0.10 in person and 2.89% + $0.30 online, and your rate is set when First American approves your account, from your current statement.

Can Esplanda integrate with my current POS system?

Yes. Esplanda connects to Square, Clover, Lightspeed and KORONA registers for $79 per register per month, so you keep the register you have. Esplanda POS is also included on every plan, and it is the simpler path: one system, no products to match and nothing to reconcile at night.

How does Esplanda's inventory management software work?

Esplanda reads your sales and stock counts, warns you before a best seller runs out and shows how much cash is tied up in stock that is not selling. On Visibility it tells you what to reorder and when; on Operations it writes one purchase order per supplier, timed to each supplier's delivery day, and one tap sends it; on Done-For-You it sends orders inside your maximum order value, weekly ceiling and approved suppliers. Anything outside those limits waits for your approval.

What is retail management software?

Retail management software, also called retail store management software, runs the business side of a store from one system: the register, inventory and supplier orders, prices, customers and marketing, and the reports. The must-haves for an independent store are a POS that keeps selling when the internet drops, run-out warnings, purchase orders, competitor price tracking and loyalty, all on one catalog. Esplanda also tells you what to do next, prepares the work or does it inside limits you set, depending on your plan, and records what each action earned in dollars.

Is Esplanda all-in-one business management software for a small business?

For an owner-run store, yes: Esplanda runs the register, stock and ordering, prices, customers and marketing, listings and reviews, online ordering, staff scheduling and reports from one system. It is priced per location per month from $99, with Esplanda POS included on every plan and a 14-day free trial with no credit card needed to start. Staff scheduling hands clean hours and export-ready timesheets to the payroll provider you already use.

Is it safe to let software change my prices?

Yes, as far as you allow: on Visibility and Operations Esplanda never changes a price on its own, and on Operations every price change waits for one tap. On Done-For-You it moves prices only above your margin floor and inside your price rules, and a move near a floor or larger than your maximum move size waits for one tap. Your state's legal minimum on alcohol prices is never crossed, and you can switch to approve-everything mode at any time.

See what Esplanda would do for your store.

Get your free price check to see what comparable stores near you charge, or start free on any plan.

No credit card for the price check, or to start the 14-day free trial. Plans from $99 per location per month, Esplanda POS included.

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