Commission
Confirmed before go-live
It varies by category and by metro, so it is set for your store in writing. You know the number before the first order lands.
Shop local marketplace
Sell locally online to shoppers comparing stores near you
Esplanda's shop local storefronts let nearby shoppers compare prices and live stock across stores like yours, and send the order straight to your queue, pickup first.
Storefronts open metro by metro, where enough stores have joined to give shoppers a real comparison. Ask, and you'll know whether yours is live before you sign.
In short
To sell locally online without a big delivery app's cut, Esplanda runs consumer storefronts on separate domains, one each for liquor, restaurants and grocery, where shoppers compare prices and stock across nearby stores and the order routes to the store that fulfills it.
A storefront launches only in a metro where enough stores have joined for a real comparison, so coverage grows metro by metro and is never national. Pickup is the default, and the order lands in the same queue as your other online orders.
- Liquor, restaurants, grocery
- Price and stock comparison
- Pickup first
- Your order queue
- Your customer record
The shopper
Ready to buy, choosing where
They know the bottle, the dish or the brand. On the storefront they check four stores within a few miles for price, stock and how soon they can have it.
Comparison is the product
The shopper sees the stores near them, the price each charges and what each has on hand right now.
A local shopping tool
Not a delivery app's commission line, and not a results page where whoever paid most sits on top.
Straight to your queue
When they choose, the order goes to that store's queue. Your own branded shop runs on the same catalog: see POS with online ordering.
Where it runs
Metro by metro, where stores are dense enough
A storefront launches only where enough stores have joined that a shopper has a real comparison to make. That keeps every live storefront worth a shopper's time.
Density before launch
A comparison storefront with three stores in it is a directory with a checkout button. Launching full protects the shopper, the early merchants and the domain.
A clear answer before you sign
If your metro is live, you see what the storefront already looks like there. If it isn't, you hear that too, and what would have to change.
The rest of Esplanda runs your store either way
The register, purchasing and pricing earn their place on their own: see liquor store software.
Pickup first
Why pickup is the default, not delivery
A pickup order earns 3.2× what a delivery order earns on the same basket: no courier cost, no courier-driven service fee, and the shopper walks through your door, where baskets grow.
| The basket | Esplanda pickup | Esplanda delivery | Large delivery app |
|---|---|---|---|
| Earnings to you | 3.2× the delivery order | Baseline | Lowest of the three |
| Commission | Confirmed in writing before launch | Confirmed in writing before launch | A percentage of every order |
| Courier cost | None | Paid per order | Built into the cut |
| Shopper enters your store | Yes | No | No |
| Customer record | Yours | Yours | The app's |
| Where the order lands | Your order queue and staff app | Your order queue and staff app | A separate tablet on your counter |
If the big apps already work for you, keep them. Marketplace Connectivity, a separate paid line, puts them on the same catalog: see third party delivery integration.
An order, start to finish
When a shopper picks your store
Six steps, and none of them adds a device to your counter.
The shopper compares
Prices and live stock from the stores near them, on one screen.
They choose pickup or delivery
Pickup is shown first, as the better option it is.
The order routes to the store that fulfills it
Yours, when you have it and want it.
It lands in your existing order queue
On the counter machine and in the staff app, with a pick list and a time.
Stock comes off the same catalog
The one your POS system with inventory management and purchasing read, so nothing drifts.
The customer record is yours
So the next order doesn't have to come through the storefront at all.
What it costs
What it costs, and the catch
Commission sits well below what the large delivery apps take, and the exact rate is confirmed in writing before your store goes live.
Subscription
No storefront subscription
Esplanda POS is free, and the storefront reads the catalog you already keep. Every other price is on Esplanda pricing.
The catch
Your metro has to be live
The storefront exists only where enough merchants besides you have joined. Everything else on this page is in Esplanda's hands; that part depends on your neighbors.
Marketplace presence adds to your own local search footprint. People searching for you by name still come from local SEO software, your business profile and your reviews.
Questions
Shop local questions owners ask
How does the Esplanda shop local marketplace help me sell locally online?
It is a set of consumer storefronts Esplanda runs on separate domains, one each for liquor, restaurants and grocery, where a shopper compares prices across the stores near them. When the shopper buys, the order routes to the store that fulfills it. For an owner it is a way to reach someone who is already comparing prices without paying a large delivery app's cut.
Is the marketplace live in my metro?
Ask, and Esplanda tells you plainly before you sign anything. A storefront launches only in a metro where enough stores have joined that a shopper has a genuine comparison to make, so coverage grows metro by metro and is never national.
What commission does Esplanda take on a marketplace order?
Well below what the large delivery apps charge. The exact rate depends on your category and your metro, and it is confirmed in writing before your store goes live. You know the number before the first order lands, not after.
Why does Esplanda put pickup ahead of delivery?
Because a pickup order earns 3.2 times what a delivery order earns. A pickup order carries no courier cost, and the shopper walks into your store, where baskets grow and staff can recommend. Delivery is still on the storefront, but pickup is what the shopper sees first.
Will the marketplace take sales from my own online store?
They serve different shoppers. Your own store site serves the shopper who already knows your name; the marketplace serves the shopper comparing four stores who has not chosen yet. Esplanda runs both from one catalog, so a bottle sold on either one comes off the same stock record.
What happens if a marketplace order includes something I am out of?
The storefront reads your live catalog, so an item at zero on hand shows as unavailable. If a count is wrong and the shortage is found at picking, staff substitute or refund the line from the same order screen, and the shopper is notified before pickup.
Do I have to use Esplanda POS to be on the marketplace?
No, but the catalog has to be accurate for price comparison to work. Esplanda POS is free and keeps the catalog correct automatically. If you keep a Square, Clover, Lightspeed or KORONA register, a POS integration feeds the same catalog.
Does being on the marketplace help my store rank on Google?
Indirectly. The storefront pages carry your store name, address and hours, which adds consistent citations. Ranking for your own name still comes from your own site, your business profile and your reviews, and the marketplace adds to that work.
Find out whether your metro is live
Start free today, or book a demo and we'll tell you straight whether the storefront runs where you are.
Esplanda POS and your website are free to start, with no card needed. Add paid tools only when you want them.
